AI Insights · Timothy · October 2024
Top 5 Beauty Retail Apps Performance in Middle East Q3 2024
Explore the performance trends of the top beauty retail apps in the Middle East for Q3 2024, including downloads and active users, with insights from Sensor Tower.
In the third quarter of 2024, the top beauty retail apps in the Middle East experienced varied performance trends on the unified platform, as revealed by data from Sensor Tower.
Nice one | نايس ون saw a notable upward trajectory in weekly downloads, peaking at around 56K in mid-September, up from 31.9K at the beginning of July. Its weekly active users mirrored this trend, starting at 157K and climbing to a high of 191K in the same period before settling at 149K by the end of September.
Golden Scent قولدن سنت also experienced a surge in downloads, with a significant spike to 80K in early September from just 11K at the start of July. Active users followed suit, with numbers increasing from 35K to a peak of 113K during the quarter.
Sephora KSA: Beauty, Makeup maintained a relatively stable download rate, hovering around 16K to 19K throughout the quarter. The app's active users remained consistent as well, fluctuating slightly around the 100K mark.
لافيرن | LAVERNE experienced fluctuations in downloads, reaching a high of 19K in early September after starting the quarter at 6K. However, data on active users was not available for this app.
باث&بودي وركس showed an increase in downloads, with a notable peak of 19.8K in late August, compared to 8.5K at the beginning of the quarter. Active users saw a similar trend, peaking at 64K in the same period before stabilizing around 49K by the end of September.
These insights underscore the dynamic landscape of beauty retail apps in the Middle East. For more detailed analytics and insights, visit Sensor Tower.
